Personalised and safer internet
Phorm’s personalisation technologies make content and advertising more relevant. The innovative platform preserves user privacy and delivers a more useful and interesting internet experience. These technologies benefit the entire online ecosystem including consumers, publishers, Internet Service Providers (ISPs) – fixed and wireless, ad networks, advertisers and agencies.
At the heart of the system is an internet recommendation engine which drives Phorm’s free consumer proposition, PhormDiscover. By understanding users’ interests from the pages they visit, PhormDiscover brings users personalised content and relevant marketing offers. Consumers are presented with customised information in the form of an ISP-branded personalised home page and an in-page widget that can appear on any participating publisher’s website.
Meanwhile online publishers benefit from PhormDiscover as it enables them to show relevant content from within their sites leading to increased user engagement and monetisation opportunities.
A key part of the PhormDiscover product portfolio is Phorm’s security feature, PhormSecure, which offers consumers network level security from fraudulent websites and dangerous software.
Phorm’s recommendation engine also underpins the Open Internet Exchange (OIX), an interest-based advertising platform that works at the ISP level. It allows ISPs to generate a potentially high-margin revenue stream by participating in the $72.5 billion online advertising industry, enables advertisers and agencies to reach their most valuable audience segments with unprecedented precision, and gives publishers and networks more potential value from every page.