Personalised content - PhormDiscover

PhormDiscover is a free widget, which will automatically personalise websites to individual consumers.

Publishers do not need to have an advertising relationship with Phorm to use PhormDiscover, they just install the widget.

Websites will be able to decide whether the content offered to users is limited to content from within their site, or they can open it up, and offer users content from across the web.

The technology works by anonymously understanding a user’s interests from the pages they visit, and matching it to the relevant content. So if a user is interested in celebrities and sports they will receive the latest stories, videos, blogs, on your favourite celebrity and favourite team, without having to go looking for them.

Importantly, PhormDiscover uses Phorm’s industry-leading privacy standards. The system can never identify individuals, does not store any personally identifiable information, and keeps no record of where they have been. It anonymously understands what a user likes in order to match it to the right content. It also ignores certain sensitive information such as adult or medical topics and therefore does not collect browsing information or permit advertising related to these sensitive areas.

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