Benefits of the OIX
The Open Internet Exchange (OIX) offers an unparalleled understanding of an anonymous user’s interests.
Coupled with the OIX's powerful platform, this enables advertisers and agencies to precisely target their campaigns to the right audience.
And allows Publishers to increase the yield from their inventory as it is now more targeted, and hence more valuable to advertisers.
This approach is different to other behavioural targeting techniques which use broad behavioural channels, have a limited depth of data and have set pricing.
The OIX’s revenue share brings benefits to publishers, networks, ISPs, advertisers and agencies
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