Publishers & Networks

Through partnerships with Internet Service Providers (ISPs), Phorm's groundbreaking interest-based technologies allows publishers and websites to personalise their content and advertising to each user, resulting in increased engagement, reach and monetization.

Webwise Discover is a free, interest-based content widget, which allows websites to automatically offer personalised content from within their site to users. For example, a user who likes a sports team or a particular celebrity will automatically be shown the latest articles, videos, reviews and offers on that team and that celebrity, a unique experience specific to each user.

The Open Internet Exchange (OIX) is Phorm's interest-based advertising product, which offers publishers and networks the ability to deliver relevant display advertising to the right user at the right time, thereby maximising the effectiveness, yields and value of their inventory.

The web is changing – people don’t like the ‘one size fits all’ approach. They want the net to reflect their interests, and websites are evolving to try and meet this demand for personalisation. The benefits of Phorm’s technologies are evident. For the user, whatever their interests, Webwise Discover will intuitively offer them content and advertising which is relevant. For websites, Webwise Discover is a free and easy way to promote their content, and the OIX allows them to offer personalised advertising, allowing them to better monetise their pages.