Through partnerships with Internet Service Providers (ISPs - fixed and wireless), Phorm's groundbreaking interest-based technologies allow publishers and websites to personalise their content and advertising to each user, resulting in increased engagement, reach and monetisation.
- PhormDiscover is a free, interest-based content widget, which allows websites to automatically offer personalised content from within their site to users. For example, a user who likes a sports team or a particular celebrity will automatically be shown the latest articles, videos, reviews and offers on that team and that celebrity, a unique experience specific to each user.
- The Open Internet Exchange (OIX) is Phorm's interest-based advertising product, which offers publishers and networks the ability to deliver relevant display advertising to the right user at the right time, thereby maximising the effectiveness, yields and value of their inventory.
People don’t like the ‘one size fits all’ approach: they want the internet to reflect their interests, and websites are continually trying to meet this demand for personalisation. The benefits of Phorm’s technologies are evident. For the user, whatever their interests, PhormDiscover will intuitively offer them content and advertising which is relevant. For websites, PhormDiscover is a free and easy way to promote their content, and the OIX allows them to offer personalised advertising, allowing them to better monetise their pages.
Importantly, Phorm’s technology is based on industry-leading standards. The opt-in system can never identify individuals, does not store any personally identifiable information, and keeps no browsing histories. It simply understands what an anonymous user likes in order to match the right content and ads to their interests.