The Open Internet Exchange
The OIX platform combines anonymised ISP data with patent-pending Phorm ad-serving technology to help advertisers and ad agencies reach their most valuable customer segments with unprecedented precision, whilst giving publishers and networks more potential value from every ad slot.
Deeper Data, Stronger Targeting
By partnering directly with ISPs, the OIX can draw from the greatest supply
of browsing information and avoid the limitations of purely site-based data.
OIX ad-serving technology uses "behavioural keywords" - keywords derived
from a combination of search terms, URLs and even contextual page analysis,
over time - to find the right users.
The depth of data in the OIX creates an unparalleled targeting capability that translates into unlimited valuable advertising opportunities.
A Truly Open Exchange
OIX is open for all members of the online advertising ecosystem. All advertisers,
agencies, publishers
and ad networks can participate, as well as behavioural
targeting optimisers and other technology specialists.
What makes the OIX truly groundbreaking is that it takes consumer privacy to a new level. The OIX never knows - and can't record - who's browsing, or where they've browsed. The OIX is also a choice. It's easy for users to switch the system off or on at any time.
Learn more about OIX advantages for:
