How PhormDiscover works

1. Users browse the web as normal, PhormDiscover anonymously understands their interests and then displays relevant content (via RSS feeds) through the widget

2. Publishers either incorporate the PhormDiscover widget into their pages or place it within their ad server and schedule it to serve as lower tier inventory

3. Publishers decide whether they want to show users a) content limited to that from within their site or network of sites or b) their content and content from across the web (these sites can be specified or automatically selected)

ISPs can also offer a personalised home page that shows content from across the web.