Internet Service Providers

Phorm's interest-based technologies enhance the core ISP proposition - browsing the web - by personalising the internet to each ISP customer.

Phorm's interest-based advertising platform the Open Internet Exchange provides benefits to all members of the online ecosystem and provides ISPs with a new, potentially high margin revenue stream. For the first time ISPs can play a pivotal role in the $57billion online advertising market.

Phorm’s consumer platform Webwise delivers a more interesting, safer online experience by personalising content and advertising to each consumer, whilst providing added protection from phishing and malware.

Importantly, Phorm’s technology uses industry-leading privacy standards. The system can never identify individuals, does not store any personally identifiable information, and keeps no record of where they have been. It understands what an anonymous user likes in order to match the right content and ads to their interests. It also ignores certain sensitive information such as adult or medical topics and therefore does not collect browsing information or permit advertising related to these sensitive areas.