Phorm's interest-based technologies enhance the core ISP (fixed and wireless) proposition - browsing the web - by personalising the internet to each ISP customer.
Phorm's interest-based advertising platform, the Open Internet Exchange, provides benefits to all members of the online ecosystem and provides ISPs with a new, potentially high margin revenue stream. For the first time ISPs can play a pivotal role in the $72.5 billion online advertising market.
Phorm’s consumer proposition delivers a more interesting, safer online experience by personalising content and advertising to each consumer (PhormDiscover), whilst providing added protection from phishing and malware (PhormSecure).
Importantly, Phorm’s technologies are based on industry-leading privacy standards. The opt-in system can never identify individuals, does not store any personally identifiable information, and keeps no browsing histories. It understands what an anonymous user likes in order to match the right content and ads to their interests.