Relevant advertising
As well as personalised content, Webwise can personalise the advertising you see on the internet, making it more relevant to your interests.
Webwise works by anonymously understanding your interests and instead of irrelevant ads it shows ones that are more interesting and useful to you. For example, if you are interested in a particular car or camera, you could be shown an advert for that, or if you like a particular band, you could be shown an advert for their latest album. Whatever your interests, seeing adverts linked to them is more useful than seeing adverts that could be completely irrelevant to you.
Webwise never knows who you are, and keeps no record of where you’ve been. It anonymously understands what you like in order to match it to the right content, or advert. It also ignores certain sensitive information such as adult or medical conditions and therefore does not collect browsing information or permit advertising related to these sensitive areas.
See also:
Consumer reaction to irrelevant advertising
Consumers want ads that are relevant, useful and offer discounts
Benefits to all members of the online ecosystem
Advertising that matches
your interests
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