Industry-leading privacy
We all want to be safe online, and Webwise has been designed to set a new, higher standard for your privacy online.
Webwise never knows who you are, does not store where you have been online, and presents you with a clear choice as to whether to switch it on or off.
You are completely anonymous to the system - right from the moment you choose to take part.
Webwise:
• Does not store any personally identifiable information
• Does not store browsing histories
• Does not store IP addresses
• Does not store sensitive information, such as adult or medical
And since you are anonymous to the system from the outset, and no personal user data is stored, it is not possible to reverse engineer this approach to reveal any such information to anyone, including ourselves.
Offering a personalised internet whilst talking about improved privacy seems counterintuitive, but this is one of our key achievements - all that is ever stored is a random number, the interest topics, and a time and date stamp. Everything else is deleted to protect your privacy.
See also:
Phorm founding signatory of IAB Good Practice principles
Third party privacy assessments of Phorm technology
Designed to protect
your privacy
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