Introducing
Phorm's consumer product – Webwise

Webwise will be a free service offered to you by your ISP, which will bring you a personalised and safer internet experience.

You will receive a page asking you if you want Webwise. If you choose to use it, Webwise will automatically start working for you by understanding your interests from the pages you visit, matching them to the content of millions of websites, and providing you with personalised content and relevant advertising.

For example, if you like a sports team, a specific band, or a particular celebrity, Webwise will bring you the latest articles, videos, reviews and offers on those topics, all specific to you, and without you having to lift a finger! And if at any time you don’t want the service, you can switch it off quickly and easily.

At the same time, Webwise’s automatic security capability will warn you if you are about to go to a fraudulent site, and protect you and your family from possible phishing or malware attacks.

So if your ISP decides to offer you Webwise, and you decide to participate, you’ll be getting personalised content, more relevant advertising, as well as built-in security, all for free.

Introducing Phorm's consumer product – Webwise

Introducing
Phorm's consumer product – Webwise