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News

3 Jun 09 – BBC Radio 4 – You and Yours

Phorm unveils consumer content service

http://www.bbc.co.uk/iplayer/episode/b00kn0kn/
You_and_Yours_03_06_2009/

3 Jun 09 – Reuters

Phorm introduces personalised Web content service

http://in.reuters.com/article/technologyNews/
idINIndia-40068220090603

3 Jun 09 – Webuser

Phorm lifts the lid on Webwise

http://www.webuser.co.uk/news/283781.html

3 Jun 09 – IT Pro

Phorm unveils consumer content service

http://www.itpro.co.uk/611296/phorm-unveils-
consumer-content-service

3 Jun 09 – Brand Republic

Phorm introduces personalised web browsing

http://www.brandrepublic.com/News/910824/
Phorm-introduces-personalised-web-browsing/

3 Jun 09 – TechRadar

Phorm launches first foray into targeted web

http://www.techradar.com/news/internet/phorm-
launches-first-foray-into-targeted-web-605056

15 Apr 09 – ISBA (Incorporated Society of British Advertisers)

EU is "getting ahead of itself" with legal action on behavioural ads,
say UK advertisers

http://www.isba.org.uk/isba/news/657

Q1 2009

4 Mar 09 – Brand Republic

IAB produces guidelines on behavioural targeting

http://www.iabuk.net/en/1/behaviouralbestpractice030309.html

4 Mar 09 – BBC News

New guidelines on behavioural ads

http://news.bbc.co.uk/1/hi/technology/7921996.stm

4 Mar 09 – The Guardian

Code on behavioural web ads launched

http://www.guardian.co.uk/technology/2009/mar/
04/iab-guideline-behavioural-web-ads

4 Mar 09 – Marketing Week

Industry unites to defend trust in online advertising

http://www.marketingweek.co.uk/cgi-bin/item.cgi
?id=64524&u=pg_dtl_art_news&m=pg_hdr_art

4 Mar 09 – IAB UK

Good Practice Principles

http://www.iabuk.net/en/1/behaviouralbestpractice030309.html

4 Mar 09 – IAB UK

IAB leads behavioural advertising good practice

http://www.iabuk.net/en/1/iableadsbehavioural
advertisinggoodpractice030309.mxs

3 Mar 09 – Reuters

Internet firms agree UK targeted advertising rules

http://uk.reuters.com/article/businessNews/
idUKTRE5225JR20090303

3 Mar 09 – Forbes

Internet firms agree UK targeted advertising rules

http://www.forbes.com/feeds/afx/
2009/03/03/afx6120021.html

Q4 2008

25 Nov 08 – Brand Republic

Andrew Walmsley on Digital: Freedom has its price

http://www.brandrepublic.com/InDepth/Opinion/
864525/Andrew-Walmsley-Digital-Freedom-its-price/

21 Oct 08 – Prospect

Who needs digital privacy?

http://www.prospect-magazine.co.uk/article_
details.php?id=10420

Q3 2008

30 Sep 08 – Brand Republic

BT restarts trials of Phorm web-tracking platform

http://www.brandrepublic.com/News/849673/
BT-restarts-trials Phorm-web-tracking-platform/

30 Sep 08 – Regulatory News Service (RNS)

Phorm Interim Results

http://www.phorm.com/assets/reports/Phorm_Interim_results
_29-Sep-2008.pdf

29 Sep 08 – Marketing Vox

BT Gives Phorm's Behavioral Ad Model Another Go

http://www.marketingvox.com/bt-gives-phorms-
behavioral-ad-model-another-go-041214/

29 Sep 08 – Regulatory News Service (RNS)

Commencement of BT Trial

http://www.phorm.com/assets/reports/Commencement_of
_BT_Trial_29-Sep-2008.pdf

29 Sep 08 – Daily Telegraph

BT launches new Phorm internet advert trial

http://www.telegraph.co.uk/connected/main.jhtml?xml
=/connected/2008/09/30/dlphorm130.xml

16 Sep 08 – Dow Jones Newswires

UK Government Backs Targeted Ad Co Phorm In EU Privacy Case

http://www.lloyds.com/CmsPhoenix/DowJonesArticle.aspx?
id=404775

10 Sep 08 – The Inquirer

The ad man cometh

http://www.theinquirer.net/gb/inquirer/news/2008/09/10/
speaker-corner-guy-phillipson

8 Sep 08 – Wired Blog Network

British Firm Phorm Trudges Through the Deep Packet Storm

http://blog.wired.com/business/2008/09/british-firm-ph.html

12 Aug 08 – Computer Weekly

Telcos should seek new deal on value added services, says Gartner

http://www.computerweekly.com/Articles/2008/08/12/231793/
telcos-should-seek-new-deal-on-value-added-services-says.htm

4 Aug 08 – New Statesman

Who knows, rules: digital data and the public interest

http://www.phorm.com/assets/reports/New_Statesman_Aug4-08.pdf

25 Jul 08 – DaxThink: A view of the digital marketing world

Well Phorm'ed Campaigns are Not Evil (and neither are cookies)

http://www.daxthink.com/2008/07/well-phormed-campaigns
-are-not-evil-and.html

17 Jul 08 – Business Week

Watching Your Every Online Move

http://www.businessweek.com/magazine/content/08_30/
b4093076075812.htm

17 Jul 08 – The Times (London)

Revamped Last.fm boasts 'smartest' ads on the web

http://technology.timesonline.co.uk/tol/news/tech
_and_web/ article4350427.ece

16 Jul 08 – UK Parliament Publications and Records

Minutes from a session in Parliament

http://www.publications.parliament.uk/pa/cm200708/cmhansrd/
cm080716/text/80716w0002.htm#column_408W

Q2 2008

20 Jun 08 – The Independent

Phorm to use BT customers to test precision advertising system on net

http://www.independent.co.uk/news/business/ news/phorm-to-use-bt-customers-to-test-precision- advertising-system-on-net-851133.html

5 Jun 08 – The Economist

Behavioural targeting – Not necessarily a bad idea

http://www.economist.com/ opinion/displaystory.cfm?story_id=11496835&CFID= 8447798&CFTOKEN=24272462

5 Jun 08 – The Economist

Watching while you surf

http://www.economist.com/ search/displaystory.cfm?story_id=11482452&CFID= 8447798&CFTOKEN=24272462

23 May 08 – Financial Times

BT trials to track web surfers

http://www.ft.com/cms/s/0/ 2399fa82-28ff-11dd-96ce-000077b07658.html

22 May 08 – Washington Post

FTC Wants to Know What Big Brother Knows About You

http://www.washingtonpost.com/wp-dyn/ content/article/2008/05/21/ AR2008052102989.html

1 May 08 – Out-law.com

The Law of Phorm

http://www.out-law.com/default.aspx?page=9090

30 Apr 08 – Broadband Finder

Phorm 'could be a good thing'

http://www.broadband-finder.co.uk/news/broadband/ phorm-could-be-a-good-thing_18573918.html

30 Apr 08 – Mediapost

Phorm To Anti-Spyware Companies: Give Us Fair Shake

http://publications.mediapost.com/ index.cfm?fuseaction=Articles.showArticleHomePage& art_aid=81648

29 Apr 08 – British Computer Society

BCS urges opt-in for Phorm to build trust

http://www.bcs.org/server.php?show=ConWebDoc.18993

17 Apr 08 – Associated Press

UK Advertising – Tech Fight Shows Complexity of Privacy Battle

http://msl1.mit.edu/furdlog/docs/2008-04-17_apwire_phorm_and_perception.pdf

16 Apr 08 – InfoWorld

Controversial ad system keeps its eye on the money

http://www.infoworld.com/article/08/04/16/ Controversial-ad-system-keeps-its-eye-on-the-money_1.html

10 Apr 08 – Forbes.com (Thomson Financial)

Phorm in advanced talks with ISPs on adopting online advertising platform

http://www.forbes.com/markets/feeds/ afx/2008/04/10/afx4874790.html

10 Apr 08 – The New York Times

How Should I.S.P.s Tell You if They Want to Track Your Surfing?

http://bits.blogs.nytimes.com/2008/04/09/ how-should-isps-tell-you-if-they-want-to-track-your-surfing/ index.html?ref=technology

9 Apr 08 – Marketing Vox

Phorm Comes Out Rosy on Ripa, Plans to Launch Opt-Out Switch

http://www.marketingvox.com/ phorm-comes-out-rosy-on-concerns- over-ripa-037929/

9 Apr 08 – The Times (London)

Privacy watchdog OKs controversial web-tracking service Phorm

http://technology.timesonline.co.uk/tol /news/tech_and_web/
article3714098.ece

7 Apr 08 – The Guardian

Web publishers are in a bullish mood

http://www.guardian.co.uk/media/ 2008/apr/07/pressandpublishing5

Q1 2008

31 Mar 08 – IT Week

Self-appointed defenders of privacy should lay off Phorm and save their ire for the government

http://www.whatpc.co.uk/itweek /comment/2213127/ enemies-privacy-3907973

28 Mar 08 – Open Rights Group

ORG and FIPR meet with Phorm

http://www.openrightsgroup.org/2008/03/28/ org-and-fipr-meet-with-phorm/

12 Mar 08 – The Financial Times

Phorm seeks $65m for overseas expansion

http://www.ft.com/cms/s/0/eef58398-ef9a -11dc-8a17-0000779fd2ac.html

11 Mar 08 – BBC News

Working Lunch - Targeting Adverts

http://news.bbc.co.uk/1/hi/programmes/ working_lunch/7289331.stm

10 Mar 08 – FT.com

Phorm backed by internet providers

http://www.ft.com/cms/s/0/a8704dda- eece-11dc-97ec-0000779fd2ac.html

6 Mar 08 – TechCrunch

Video: Phorm CEO rejects allegations of 'big brother' tracking

http://uk.techcrunch.com/2008/03/06/ video-phorm-ceo-rejects-allegations-of- big-brother-tracking/

6 Mar 08 – BBC News

Ad system 'will protect privacy'

http://news.bbc.co.uk/2/hi/technology/ 7280791.stm

6 Mar 08 – Daily Telegraph

Web ads: Targeted to your every taste

http://www.telegraph.co.uk/connected/main.jhtml?xml= /connected/2008/03/08/dltrack108.xml

20 Feb 08 – Investors Chronicle

Phorm Helps ISPs Fight Back

http://www.investorschronicle.co.uk/MarketsAndSectors/ Sectors/article/ 20080220/ 7cb5eac27cb5eac2-df03-11dc-b409-0015171400aa/ Phorm-helps-ISPs-fight-back.jsp

19 Feb 08 – Linx Public Affairs

Ads Tailored to Your Clickstream

http://publicaffairs.linx.net/news/?p=737

15 Feb 08 – Financial Times

Phorm Leaps as Big ISPs Sign On

http://www.ft.com/cms/s/0/b961adc0-daf9 -11dc-9fdd-0000779fd2ac.html

15 Feb 08 – Daily Telegraph

ISPs Go For Targeted Online Ads Service

http://www.telegraph.co.uk/money/main.jhtml?xml= /money/2008/02/15/cnphorm115.xml

15 Feb 08 – Ovum

Internet Advertising: Good News for Those in the UK Fed Up With the Barrage

Ihttp://www.ovum.com/news/euronews.asp?id=6678

14 Feb 08 – Reuters

BT, Carphone and Virgin Media Agree Ad Exchange

http://www.reuters.com/article/ companyNews/idUSL1286366620080214

14 Feb 08 – The Guardian

ISPs Sign Up to Targeted Ads Deal

http://www.guardian.co.uk/media/2008/feb/14/bt.virginmedia

14 Feb 08 – Red Herring

Brit ISPs Join New Ad Platform

http://www.redherring.com/Home/23760

14 Feb 08 – TechWhack

BT, Virgin Media and Carphone Warehouse to Offer Advertising Platform

http://news.techwhack.com/7112-phorm/

14 Feb 08 – Paid Content: UK

BT, TalkTalk and Virgin Media Sign With Phorm

http://www.paidcontent.co.uk/entry/ 419-bt-talktalk-and-virgin-media-sign-with-phorm/

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