Frequently Asked Questions
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Who is Phorm?
When and where was Phorm founded?
Which ISPs have partnered with Phorm to launch the OIX, Webwise and QookSmartweb?
How do I partner with Phorm?

Current Top Questions

Are the ISPs selling my Webwise or QookSmartweb data?
Who are KT?
Are you in discussions with other Korean ISPs?
Do you have an established presence in Korea already?
Do you have a presence in any other Asian market?
Can't the anonymisation process be reversed?
What parties in the equation get the raw information about subscribers' activity?
Does Phorm technology store customer browsing behaviour related to adult or illegal activities?
Is my data still viewed when I switch off ("opt out" of) the system?
How are ISP subscribers' usage details collected?

For Consumers - QookSmartweb

What is QookSmartweb?

For Consumers - Webwise

What is Webwise?
How do I opt out, or switch off the service?
If I opt out, is my browsing behaviour still collected?

Advertising and the OIX

What is the Open Internet Exchange (OIX)?
What is the exchange?
How are prices set?
Who can participate?

For ISP Partners

How does Phorm work with ISPs?
How do ISPs benefit from the OIX?
How does the OIX use ISP data?
Can my competitors use data derived from my pipes to sell against me to my customers?
How does the OIX work with the portal advertising that the ISP already receives?
Can an ISP's existing ad sales team sell advertising on the OIX?
What are the costs for an ISP?
Once an ISP joins, how soon can it begin receiving revenue from the OIX?
How does this affect my existing portal or search contracts?
How will the OIX impact an ISP's market value?

ISP User Experience

How will the OIX impact an ISP subscriber's online experience?
What kind of ad units will be delivered to my subscriber, and where will they see them?
How does an ISP's Privacy Policy relate to the OIX?

Privacy

How does Phorm protect customer privacy?
What information does Phorm store about browsing behaviour?
Does Phorm technology store customer browsing behaviour related to adult or illegal activities?
What advertising categories are off-limits?
Can advertisers use Phorm technology to target individuals or competitor websites?
Does Phorm ever store a customer's IP address?
Does Phorm collect any information that can identify me by name, address or any other personally-identifying information?
How does Phorm ensure that no personal information is collected?
Can a user's browsing history be identified if the government or ISP requests it?
What type of security measures do you have so that aggregated data is not stolen or lost?