Hugo Drayton
Chief Executive Officer, UK

Hugo Drayton, Chief Executive Officer, UK, brings wide-ranging experience in general management, media and online marketing to Phorm's UK operations. Hugo most recently served as the Managing Director, Europe, of Time Warner's Advertising.com, a leading provider of interactive marketing solutions. He also held senior roles at the Telegraph Group, where he was Managing Director, following positions as the company's Marketing Director and New Media Director. As New Media Director, he was responsible for launching the UK's first online national newspaper (Electronic Telegraph) in 1994. Prior to The Telegraph, Hugo was the International Director of Reed Telemedia, where he launched automated telephony partnerships in Portugal, Spain, France and the Czech Republic. Hugo is Chairman of the British Internet Publishers Alliance, and a regular contributor to the trade press and digital publishing conferences.