Phorm is an Internet personalization technology company listed on the AIM Market of the London Stock Exchange with innovative products that benefit everyone across the global online ecosystem: consumers, publishers, Internet Service Providers (ISPs – fixed and wireless), ad networks, advertisers and agencies.
Phorm’s technology preserves user privacy while at the same time seamlessly delivering a more interesting online experience to consumers for free. Phorm does not store a user’s browsing history or any personally identifiable information. Instead it understands what the anonymous user is interested in from a limited dataset of appropriate and pre-approved advertising and content channels. As a result, sensitive topics are always excluded from what the platform understands. Specifically, Phorm does not permit channels containing adult content, politics, medical or psychological conditions, religion, sexual orientation, race or ethnicity, gambling, illegal activities, or the use of drugs, alcohol, tobacco or firearms.
For Internet Service Providers who partner with Phorm, our Privacy-First technology enables them to monetise their data and become significant players in the $140 billion global online advertising market.
For Publishers, Phorm’s Open Internet Exchange (OIX) platform changes their low-value ad inventories into high-value, premium ad space. And Phorm’s consumer product, PhormDiscover, brings a publisher’s most relevant content to its users, increasing engagement time and site allegiance.
For Advertisers, Ad Networks and Agencies, Phorm provides a cheaper source of keyword text advertising across all categories, plus unprecedented control of performance parameters like recency and frequency. Furthermore, Phorm’s clicks have consistently produced significantly higher conversion rates than its competitors.
For our consented and and anonymous Consumers, browsing the web becomes genuinely more compelling. And with PhormSecure, Phorm’s network level security product (also available free via participating ISPs), the web becomes a safer place.
Phorm (AIM: PHRM) is a Singapore incorporated company, which was admitted to the AIM market of the London Stock Exchange under a predecessor holding company in 2004. Phorm has offices in Singapore, London, Istanbul, Beijing and Shanghai.